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Why do the customers choose our
biggest competitor?

Being in the online auction industry equals meeting complex challenges. I helped KVDpro face some of those challenges with the help of UX. 

UX Research • Wireframes • Testing• Workshops • Service Design

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Responsible for re-designing the auction website kvdpro.

Extracting user needs, business needs and aligning the

stakeholders expectations with the design of the



Business goals affect everything

- The users are always right until the business gets affected negatively.

In order to redesign the kvdpro auction site we had to understand all the business goals related to the customer journey. 

It started with mapping up the whole existing customer journey and identifying how the touchpoints affected the business goals and organisational structures

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Create a flow that works in reality - for everyone

- Creating a seamless experience - not only for the users

Many parts of the organisation were affected by the thoughts and ideas of the new flow. I needed to make sure that the design met all the needs of every stakeholder.

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Getting closer to the devil in the details thanks to wireframes

- Will this work?

The closer you get to a visual representation - the closer you are to find out how bulletpraoof the flow is. 

After creating a customer journey that reflected and meet the need of all stakeholders it was now time to put it into wireframes.

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Test - learn - iterate

Every stakeholder has their say in the process.

The closer you get to a visual representation - the closer you get to find out how bullet proof your flow is. 

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